DIGITAL MARKETING
Diploma Program
Get A Career In Digital Marketing
Program Overview
What is Digital Marketing? Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
Learn how to advertise through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
Work-Study Program
The Digital Marketing Diploma includes a Work Study Co-op component of 360 hours of work placement in a suitable business environment, which students are required to complete. This component allows students to observe how theory is implemented in practice, as well as acquire experience in their area of study. Students will gain the opportunity to apply the knowledge, skills and theory learned in the program to real-life situations and environments.
They will gain business experience in a real environment which will enhance their professional development.
Careers related to Digital Marketing:
- Digital Marketing Manager
- Content Strategist
- Virtual Reality Developer
- SEO and SEM Specialist
- User Experience Designer
- Data Analysts
- Email Marketing Specialist
- Internet of Things Marketing Specialist
- PPC Consultant
- Paid Advertising Specialist
- PPC Manager
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Admission Requirements
- 18 years of age or older.
- Assessment: Online or In-person Counselling
- Result to Prove English Proficiency:
- IELTS (Academic) – 6.0 overall
- IELTS (General) – 6.0 overall with each band 6.0
- PTE (Academic) – 51 overall
- TOEFL IBT – 60 overall
- CELPIP – 7 overall with each band 7
- In the absence of the above ESL required.
- Secondary or Post Secondary Degree Diploma.
Learning Outcomes
- Demonstrate an in-depth understanding of the digital marketing fundamentals.
- Design, monitor and optimize a digital marketing strategy.
- Utilize current workplace technologies effectively and efficiently.
- Execute online competitors’ analysis and online audience analysis.
- Demonstrate an understanding of digital and E-commerce platforms.
- Demonstrate effective critical thinking and utilize problem-solving processes.
- Communicate effectively both orally and in written format with all employee levels.
- Demonstrate time management skills to meet assigned deadlines
- Demonstrate effective interpersonal and team building skills.
- Incorporate the principles of ethics and confidentiality into business decisions.
Job Responsibilities
- Develop data-driven marketing strategies to enhance online presence and engagement.
- Create and manage compelling content for various digital platforms, including social media, websites, and email campaigns.
- Monitor and analyze website traffic and user behavior to optimize user experience and conversion rates.
- Execute search engine optimization (SEO) techniques to improve website visibility and rankings.
- Plan and implement effective pay-per-click (PPC) advertising campaigns to boost online traffic and conversions.
- Utilize email marketing to nurture leads, maintain customer relationships, and drive sales.
- Employ social media marketing tactics to build brand awareness, engage with the audience, and drive traffic.
- Manage and measure the performance of digital marketing campaigns through analytics tools.
- Stay updated on industry trends and technologies to adapt strategies and remain competitive.
- Collaborate with cross-functional teams to align marketing efforts with broader organizational goals.
Program Modules
- Digital Psychology
- Digital Marketing Strategy
- Customer Experience
- Front End Code
- Digital Analytics
- Video Marketing
- Digital Marketing – Work Study
