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Digital Marketing

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Digital Marketing

At Futures Canadian College, we believe in education that moves you forward—equipping you with real-world skills, personalized support, and the confidence to thrive in a changing world.

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    Program Overview

    What is Digital Marketing? Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
    Learn how to advertise through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

    Work-Study Program

    Graduates of Recreation Therapy with a specialization in Gerontology work in a variety of healthcare settings. Developed using the standards within the Essential Competency Framework for Therapeutic Recreation the curriculum articulates the competencies necessary to practice as a Therapeutic Recreation Professional in Ontario. Graduates are prepared to start careers in the supervision of seniors in the growing field of gerontology, as well as with clients of all ages and abilities in long-term care homes, health care facilities, mental health, and addiction settings, adapted sports organizations, rehabilitation centers, correctional facilities, social service settings, community-based agencies and more.

    The Recreation Therapy Gerontology Diploma will prepare you to assess, plan, implement, and evaluate a wide range of leisure services for people with barriers to participating in leisure activities. Such services might include arts and crafts, dance, music, sports, games, aquatics, and group outings.

    Recreational therapy is used in the fields of gerontology, pedagogy (the method and practice of teaching, especially as an academic subject or theoretical concept), psychology, rehabilitation, and more. 

    Careers related to Global Business Management:

    Careers related to Digital Marketing:

    • Digital Marketing Manager
    • Content Strategist
    • Virtual Reality Developer
    • SEO and SEM Specialist
    • User Experience Designer
    • Data Analysts
    • Email Marketing Specialist
    • Internet of Things Marketing Specialist
    • PPC Consultant
    • Paid Advertising Specialist
    • PPC Manager
    FAQ

    Frequently Asked
    Questions

    • 18 years of age or older.
    • Assessment: Online or In-person Counselling
    • Result to Prove English Proficiency:
      • IELTS (Academic) – 6.0 overall
      • IELTS (General) – 6.0 overall with each band 6.0
      • PTE (Academic) – 51 overall
      • TOEFL IBT – 60 overall
      • CELPIP – 7 overall with each band 7
    • In the absence of the above ESL required.
    • Secondary or Post Secondary Degree Diploma.

    • Demonstrate an in-depth understanding of the digital marketing fundamentals.
    • Design, monitor and optimize a digital marketing strategy.
    • Utilize current workplace technologies effectively and efficiently.
    • Execute online competitors’ analysis and online audience analysis.
    • Demonstrate an understanding of digital and E-commerce platforms.
    • Demonstrate effective critical thinking and utilize problem-solving processes.
    • Communicate effectively both orally and in written format with all employee levels.
    • Demonstrate time management skills to meet assigned deadlines
    • Demonstrate effective interpersonal and team building skills.
    • Incorporate the principles of ethics and confidentiality into business decisions.

    • Develop data-driven marketing strategies to enhance online presence and engagement.
    • Create and manage compelling content for various digital platforms, including social media, websites, and email campaigns.
    • Monitor and analyze website traffic and user behavior to optimize user experience and conversion rates.
    • Execute search engine optimization (SEO) techniques to improve website visibility and rankings.
    • Plan and implement effective pay-per-click (PPC) advertising campaigns to boost online traffic and conversions.
    • Utilize email marketing to nurture leads, maintain customer relationships, and drive sales.
    • Employ social media marketing tactics to build brand awareness, engage with the audience, and drive traffic.
    • Manage and measure the performance of digital marketing campaigns through analytics tools.
    • Stay updated on industry trends and technologies to adapt strategies and remain competitive.
    • Collaborate with cross-functional teams to align marketing efforts with broader organizational goals.

    • Digital Psychology
    • Digital Marketing Strategy
    • Customer Experience
    • Front End Code
    • Digital Analytics
    • Video Marketing
    • Digital Marketing – Work Study
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