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Social Media Marketing

Welcome to Futures Canadian College in Mississauga, Ontario – your gateway to mastering the art and science of Social Media Marketing. This flexible online program equips you with the skills to create impactful campaigns, engage audiences, and analyze performance across major platforms. Learn strategies for content creation, advertising, analytics, and advanced social media trends to drive brand success.

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    Why Choose the Social Media Marketing Course?

    High Industry Demand

    Businesses worldwide rely on social media for brand visibility and customer engagement. Skilled professionals are needed to manage campaigns, optimize ads, and interpret analytics. Graduates can pursue roles such as Social Media Specialist, Digital Marketing Coordinator, or Content Strategist. 

    Practical and Project-Based Learning

    Work on real-world projects like creating social media calendars, running ad campaigns, and analyzing engagement metrics. Gain hands-on experience with tools and strategies used by top marketers. 

    Career Pathways

    A certificate in Social Media Marketing opens doors to careers in Digital Marketing, Content Creation, Advertising, and Community Management. With experience, students can advance to roles like Social Media Manager or Digital Marketing Lead. 

    About Future Canadian College – Mississauga

    Our Commitment

     We deliver industry-aligned trades training that prepares students to enter the workforce with confidence.

    Our Mission

     “To empower learners with practical skills and Red Seal–aligned training for successful careers in the trades.”

    Our Vision

     “To be Ontario’s most trusted source for career-focused technical education.”

    Convenient Location

     Our Mississauga campus is located in the central GTA, easily accessible by major highways and public transit.

    Social Media Marketing Course Overview

    The Social Media Marketing Course at Futures provides in-depth exposure to key areas such as, Introduction to Social Media MarketingContent Creation and StrategySocial Media AdvertisingSocial Media Platforms in DetailEngagement and Community ManagementAnalytics and Performance TrackingAdvanced Social Media Strategies  

    Duration & Schedule

    Course Length: 7 Sessions | Total 7 hours– (1 hour per session) 

     

    Campus Hours: 

     

    Total Duration: 7 Hours (1 hour per session) 

     

    Mode of Learning: Online 

     

    Students: Domestic & International 

     

    Credential: Certificate 

    Class Size & Format

    • Small Cohorts: 10–15 students per session to foster collaboration and personalized guidance 
    • Interactive Learning: Hands-on campaigns, platform-specific strategies, and audience engagement simulations 
    • Individual Support: Customized content audits, branding feedback, and growth optimization plans 
    • Practical Application: Create social media calendars, ad creatives, influencer outreach strategies, and analytics reports 

    Learning Objectives

    In our Social Media Marketing Course, students will:

    • Understand the fundamentals of social media marketing 
    • Create engaging content and develop strategic campaigns 
    • Learn advertising techniques across major platforms 
    • Manage online communities and boost engagement 
    • Track performance using analytics tools 
    • Apply advanced strategies for brand growth 

    Real World Readiness

    Practical Assignments & Projects

    Students will design campaigns, create content calendars, and analyze engagement metrics using real-world tools. 

    Review Sessions & Feedback Loops

    Frequent feedback helps learners improve creativity, communication, and decision-making—skills essential in marketing roles. 

    Portfolio Development

    By the end of the program, students will have a portfolio including campaign plans, analytics reports, and social media strategies. 

    Entry Requirements

    To join the course, candidates must meet the following criteria:

    Age: Minimum 18 years 

    Education: Secondary school diploma or equivalent 

    Interview: Online or in-person admissions interview 

    Language Proficiency: IELTS 6.0, PTE, or TOEFL equivalent 

    Technical Access: Basic computer skills and reliable internet connection 

    Course Outline & Syllabus

    Module

    Introduction to Social Media Marketing

    Content Creation and Strategy

    Social Media Advertising

    Social Media Platforms in Detail

    Engagement and Community Management

    Analytics and Performance Tracking

    Advanced Social Media Strategies 

    Topics Covered

    Overview of social media marketing, benefits, and learning outcomes

    Developing engaging content, planning strategies, and brand storytelling

    Paid campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok

    Deep dive into major platforms, features, and audience targeting

    Building online communities, responding to users, and fostering engagement

    Measuring campaign success using analytics tools, KPIs, and ROI

    Influencer marketing, trends, automation tools, and future strategies

    Career Outcomes & Placement Support

    Career Opportunities

    • Graduates can pursue roles as: 
    • Social Media Coordinator 
    • Digital Marketing Assistant 
    • Content Creator 
    • Community Manager 

    Typical Employers:

    • Marketing Agencies 
    • Corporate Marketing Teams 
    • Startups and E-commerce Brands 
    • Nonprofit Organizations  

    Career Support Services

    • Employer Partnerships: Connections with marketing agencies and corporate teams 
    • Resume & Interview Prep: Assistance in building professional resumes and mock interviews 
    • Alumni Access: Join a network of past graduates and get access to job opportunities 

    How to Register

    Check eligibility

    Submit required academic and ID documentation

    Choose schedule

    Pick your schedule from available class schedules.

    Application & deposit

    Contact our Registrar at (905) 412‑3007 or email info@futurescollege.ca

    Course begins

    Attend, train, and get Futures ready!

    Pay tuition

    Online or in-person

    4. Submit Prerequisite

    (if specifically asked for)

    Life After Graduation

    Salary & Job Outlook

    • Starting Salary: C$20 – C$28/hr (Entry-Level Marketing Roles) 

     

    • Experienced Wage: C$30 – C$45/hr (Social Media Specialist or Manager) 

     

    • Job Growth: High demand due to the rise of digital marketing across all sectors 

    Career Growth

    • Graduates may advance to- 
    • Social Media Manager 
    • Digital Marketing Strategist 
    • Content Marketing Lead 
    • Brand Engagement Specialist 

    Success Stories

    • “This course taught me how to create campaigns that actually convert.” 
    • “The hands-on projects gave me confidence to manage real social media accounts.” 
    • “By the end, I had a portfolio that impressed employers.” 

    FAQs

    Q: Do I need marketing experience to join this course?

     A: No, this course is designed for beginners or professionals switching careers. 

     A: Yes! Many of our students are newcomers looking to enter the Canadian workforce. 

    A: Absolutely. A key part of the program is teaching you ad strategies and performance tracking.

    A: Yes, our certificate helps graduates land roles in corporate, nonprofit, and agency settings.

    A: Yes, Flexible payment plans and funding options are available. Contact Admissions for details. 

    Financial Support

    If you’re interested in financial support options, we encourage you to visit our Student Resources page for detailed information. You can also connect with our Admissions team, who will be happy to guide you through the available options and answer any questions.

    Investment Breakdown

    Tuition: CAD $ 1995 (includes lab materials, certification prep, logbook)

    Optional Extras:  

      • Official mock exam: C$50
      • Exam Review/Retake: C$100

    Price with Discount/ Scholarship- 1495 CAD $ (Terms and Conditions Apply)

    Funding Opportunities

    Eligible students may benefit from:

    • Ontario Student Assistance Program (OSAP)
    • WSIB, ODSP, Ontario Works funding
    • Employer/sector training grants (home health, lab chains)
    • LifeLabs/Dynacare recruitment bonuses

    Enrollment Tip:Contact our Financial Office early—let us assist you with grants, loans, and sponsorships. Rates (or prices) may vary based on time and conditions.

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