Certification Overview

The Web Content Writing Certificate at Futures Canadian College is a practical and creative program designed to help students master the art of writing for the digital world. Whether you’re looking to break into content creation, boost your marketing career, or enhance your brand’s online presence, this 38-hour online course will teach you how to craft compelling, conversion-focused content that resonates with modern audiences.

Throughout the course, students will explore the core principles of content and copywriting, learn to write persuasive homepage and product page content, and develop blog content that builds authority and drives engagement. With an emphasis on hands-on writing exercises, peer reviews, and instructor feedback, students will refine their writing voice while gaining skills in content strategy, SEO optimization, and project management—including outsourcing workflows.

This fully online program is ideal for marketers, aspiring writers, entrepreneurs, and professionals aiming to build their digital communication skillset.

This program is for you, if:

✔ You want to write engaging, high-performing digital content.

✔ You’re pursuing a career in marketing, freelance writing, or content strategy.

✔ You need skills to improve your website or online business visibility.

✔ You prefer a hands-on, feedback-driven approach to learning content writing.

Course Objectives

Upon successful completion of the course, students will be able to:

· Understand the fundamentals of digital content and persuasive copywriting.

· Write high-converting content for homepages, product pages, and blogs.

· Structure “About Us” and business pages to build trust and connect with audiences.

· Apply SEO best practices to enhance visibility and organic reach.

· Use content writing techniques to drive sales and conversions.

· Plan, manage, and outsource content projects efficiently.

· Identify different types of offers and strategies that encourage user action.

· Receive and apply constructive feedback to improve writing quality.

Program Modules

· Introduction to Content Writing

· Basics of Content Writing and Copywriting

· Home Page Content Writing

· Outsourcing

· About Us Page Content Writing

· Blog Posts – Content Writing

· Business and E-Commerce Page Content

· Types of Offers to Increase Sales/Conversions